This primer is for people like me, who long dreamed of lovingly hand-crafting our own home on the Internet. We would make it ultramodern yet ultralight, simple yet beautiful. Something not WordPress because that’s so last century. (Seriously, just go to WordPress.)

No. We were committed. We would do it for the sake of craftsmanship and the environment and World Peace. And that’s how we found ourselves awake at 2 A.M., having absurd conversations 1 with Distant Internet Strangers…